THE WORST TYPOGRAPHY IN THE HISTORY OF TYPOGRAPHY!
Just exactly which part of this sign are you supposed to read first? 24 Hour? Fitness? Lance Armstrong? Sport?
Should it be Lance Armstrong's Sport Fitness: Open 24 Hours?
2 Hour 4?
It just comes out awkward no matter how you say it.
I feel sorry for their receptionists. They probably have to spit out that word salad everytime they answer the phone.
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